Queensland University of Technology | Real Health Matters
Transforming the Queensland University of Technology’s Health Faculty through multimedia and digital innovation
The ‘Real Health Matters’ campaign, delivered for QUT Faculty of Health, was a multifaceted initiative that included the production of over 30 impactful videos aimed at promoting crucial health initiatives. Central to its success was the strategic branding and logo design, meticulously crafted to resonate with diverse audiences and convey the essence of health advocacy and education. Alongside the video series, a comprehensive booklet was designed as a tangible resource to educate and inspire the community.
Additionally, the campaign involved the development of a user-friendly website, which served as a central hub for accessing educational content, resources, and updates on health topics. This integrated approach ensured a broad-reaching impact, empowering individuals with essential health knowledge and fostering positive behavioral change. By aligning creative design elements with QUT Faculty of Health’s mission, the ‘Real Health Matters’ campaign exemplified innovation in health communication, leaving a lasting impression on audiences across digital and physical platforms.
